Talk to Rayford Pullen for five minutes and you’ll feel like you’ve known him a lifetime. Mention you’ll be anywhere near the state of Texas and expect a standing invitation to dinner.
In the small town of Bellevue, Tex., population 333, Rayford and his wife, Carla, have made their mark. On land that once held the first strings of barbed wire in the county of Clay, the couple work to carry on the ranching legacy that has been passed down through generations.
The Pullens are Angus breeders, simple and true, and together they strive to meet consumer’s rising demand for quality beef.
While it can be no easy feat to stand out in the state of Texas, the pair do just that by providing high-quality Angus cattle to ranchers near and far. For it is out the gate and over county lines that the full extent of their impact comes into focus. Living by the idea that “not everybody is capable of leaving a positive legacy, but all are capable of leaving a negative legacy,” the Pullens strive to do their part in representing the industry they cherish.
“It’s a labor of love,” Rayford says. “The cattle and livestock are a part of us. There’s just nothing like it.”
As the Texas Angus Association President, Rayford makes it his personal responsibility to visit with consumers to share the positive story of agriculture. To him, producer-consumer relations are one of the primary keys to a profitable future.
“One on one, face to face is still the best way to conduct business,” the rancher says.
Rayford recently joined the CAB team to share the Angus story with the Saltgrass Steak House culinary team.
Pullen knows people have an interest in where their food comes from and takes pride in being the face of that product, especially when it carries the Certified Angus Beef ® brand label.
But as all ranchers know, providing that product is no easy task. Through detailed record keeping, artificial insemination and embryo transfer, the Pullens strive to make their operation not only efficient, but sustainable as well. Focus is placed on raising cattle that will be recognized for quality and consistency.
When not on the road, Rayford and Carla care for approximately 400 Angus cows that graze the native grasses of their north central Texas town. Each day is lived with a passion and zest that comes from being stewards of the land they hope to pass down to their grandchildren.
Just like many of our ranching partners, the Pullen’s life is an open book filled with pages of dreams and determination, trials and lessons; stories that deserve to be told.
But for those who aren’t quite convinced with hearing the stories and need to “see it to believe it,” Rayford says the gate’s always open.
So read the stories, pay a visit, but whatever you do, be inspired.
Thanks for allowing me to tell your story,