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“How did you end up here?”

That’s one of my favorite things to ask the cattlemen I interview. The reasons are endless. The paths that lead to the same end point of people raising Angus cattle are as diverse and spread out as the ranches they inhabit across this country. So in the spirit of National #FFAweek we thought you may […]

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Beef beyond our borders

$352 per head. Why is that number significant? That’s what exports added to each beef animal in 2014. During a Cattlemen’s College session earlier this month in San Antonio, I heard from three experts who had a unified message for producers: global consumers want your beef, they’ll add value to it, and quality counts. “Our […]

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We can cook and we love beef

I hate sad stories. All through college I heard ag speakers and many a professor talk about the fact that young people just don’t know how to cook beef. They’d tell stories of how their mothers slaved in the kitchen all day and they verbally mourned the loss of domestic skills. Then I’d go home […]

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The story in the numbers

Supply challenges—that’s what limits this brand. Throughout our history, as we’ve added supply, we’ve been able to grow demand in tandem. But as we’ve looked at overall cattle supply in recent years, I’m not going to lie: we were concerned. Fortunately, as drought and other factors delayed cowherd rebuilding for a while those fewer cattle […]

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Developing More than Good Cattle

When beef production is your main business, the mental checklist is never a short one. There’s rarely, if ever, a thought given to a slow day, and any so-called downtime is spent researching better decisions for next year. If I asked most ranchers to rank professional development on their list of priorities, I’d guess most […]

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