Category : On Target

winterTtB
On Target, On the ranch, The Purpose Driven Herd
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Targeting the brand for fun and profit

Winter is coming, but we’ll be ready. The longer hours by the fire will come in handy for planning a great 2018 for our purpose-driven herd, too. That includes breeding and culling toward the ideal, and targeting the brand, as the logo above suggests. I’m proud to associate with the logo because it is “aspirational” for the herd. I will select […]

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Hot topics, On Target, On the ranch
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The herd that calmed my nerves

I woke up nervous. Let’s be real, I went to sleep nervous and a few hours of rest didn’t eliminate that feeling in my gut. I was headed to a ranch, there was a lot of snow and I had never photographed cattle in that white stuff before. But if there’s ever a family to […]

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Hot topics, On Target
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Dreamers with endurance

I’m a dreamer. Always have been, hopefully always will be. I’ll say this, though. It’s one thing to dream when there’s a lot to gain and you’re holding a good hand, another when the person across the table is the one with the winning streak. That’s why these past few years have been particularly inspiring […]

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Chuck and Judy Backus accept the 2016 CAB Progressive Partner Award Sept. 24 in Tucson. With CAB Supply Development Director Justin Sexten, left, and President John Stika, right.
Award/contest winners, Following the Calves, On Target, On the ranch
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Progressive quality

I first “met” Chuck Backus in the early 2000s. It was before we had a blog so we used the email list then called BLACK-INK. I still have the exchanges but of course can’t find them… Anyway (as he and I both say a lot) the retired Arizona State University provost with a 40,000-acre ranch […]

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Following the Calves, On Target
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Following the Calves: Florida cattle head to harvest

The question lingered. “Do we send them on to relatively low-cost feed or rest them on what’s usually less-expensive grass?” For Ken and Korey Griner, either option presented only one guarantee: there is no guarantee. For years, this father/son duo has followed the same routine: wean and background at home in Florida, take a reprieve […]

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