Category : Research

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Research
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Nice little marketing program you’ve got there

“We’re supposed to dress like we’re going to a farm.” My son was convinced that a regular t-shirt and jeans wouldn’t do for his 2nd grade field trip last spring. They were headed to a local farm to do everything from a pasture walk to a tractor ride to learning to rope. Sporting a shirt with […]

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2015_03_12_mr_Eagle Hills-30_smaller
Hot topics, Research
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First impressions: The inside story on colostrum

Milking beef cows is not always a fun process. That’s just one of the hurdles facing researchers looking to understand more about colostrum. Add in the fact that the beef cattle system has fewer “check points” built into the relatively drawn-out (compared to other species) production cycle, and you’ve got a bigger challenge. But don’t […]

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2006_mr_TCSCF_carcass shots-1
Hot topics, Research
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Every number has a story: .53

Decades of data from Certified Angus Beef ® brand licensed packers show a typical pen-average fat thickness for finished cattle of 0.53 inch, with a range in those averages of less than .25 to more than 1 inch. Although 0.4 was long considered the target, data across the last 20 years points to barely finished cattle […]

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Scott Jillian
Hot topics, Research, The Meat Market
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Every number has a story: -2.26

You might say it’s an even number, divisible by 2. But what relevance can we find in -2.26, a negative carried out to two decimal places? You’d never guess it unless you just read the article, but that’s the estimated “own-price elasticity” of the Certified Angus Beef ® brand. Still, that does not clarify it much […]

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Hot topics, Research
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Realistic research

Meat science study: brand can lift perceptions

Asking for a beverage at a restaurant, you might be shocked if the server replied, “What kind? Flavor A, Flavor B or Flavor C?” That’s because you always know a little more about those options, either a brand name or perhaps descriptors like “fresh brewed” or “sweetened.” You don’t just blindly choose a drink. In […]

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