Category : The Purpose Driven Herd

winterTtB
On Target, On the ranch, The Purpose Driven Herd
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Targeting the brand for fun and profit

Winter is coming, but we’ll be ready. The longer hours by the fire will come in handy for planning a great 2018 for our purpose-driven herd, too. That includes breeding and culling toward the ideal, and targeting the brand, as the logo above suggests. I’m proud to associate with the logo because it is “aspirational” for the herd. I will select […]

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On the ranch, The Purpose Driven Herd
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Turning point

When I signed on with this brand in 1998, the world was just waking up to it as some kind of overnight success, more than 20 years in the making. I had black cows as a sideline to my profession as editor of Beef Today, and knew CAB was spoken as the three letters rather […]

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calving season sil
On the ranch, The Purpose Driven Herd
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It’s all good

Herd goals and climate evolve

I love calving season each year, but this one will be hard to beat. I used to do this in the winter on my northeast Kansas farm, starting in February. With heifers due on pasture leases the first of May, we couldn’t wait too long for synchronized artificial insemination (AI) early that month. There’s been […]

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stonewall
On the ranch, The Purpose Driven Herd
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An end to stonewalling

There’s a stone wall of sorts near the top of our country lane. People don’t know if it’s coming or going unless they visited here 10 years ago. That was about the time we returned from a vacation trip and decided to build a dry-stacked wall like the thousands we’d seen. We live on a […]

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Hot topics, The Purpose Driven Herd
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Sharing the good news

You know that other side of the beef business? I’m talking about foodservice – the steak cutters, distributors and folks who market what you raise to hotels, restaurants, institutions (HRI)? Well nearly 300 CAB Specialists (the guys and gals at our foodservice partners who share the ins and outs of your brand with the HRI […]

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