Tag Archives: Angus

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Hot topics, On the ranch
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Call the cattle ‘Hoover’

We were sitting in her parked truck, next to the old house where her grandfather was raised, cattle to our left and behind us. “Just call the cattle ‘Hoover’,” Landi Livingston said matter-of-factly. It was one of the first times I went with an angle. Writers, we all have our own [arguably odd] methods of […]

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On the ranch, On the road
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Ovine to bovine

I was a sheep kid growing up. My home life was cattle, we made a living off of them entirely, but I loved showing sheep the most. I could go on and on about the animal but the industry itself I had no interest in – cattle ranching runs through my blood. I met Fred […]

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Hot topics
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More than a logo

I wasn’t around for the first pound sold. A decade away from walking this earth, October 18, 1978 came and went. I try to think back to when I first learned what the Certified Angus Beef ® brand was, where and how I came to know the meaning behind those words and iconic logo. Maybe […]

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On the ranch, On the road
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Answers out the window

I expected a typical interview. If I’m being honest, maybe even a rushed one. I’d called Jordan Willis on the fly just a week earlier, asked him if I could snag an early morning on his Wyoming ranch. “North of Randolph you’ll come to a junction,” he started. “From there I’m just a couple miles […]

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On the ranch, On the road
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‘Worth the squeeze’

Used cars. Potential dates. Bred heifers. A prudent shopper for any of the above is wise to wonder: How well were they cared for before I came around? What impact did the last person leave for me to deal with? What shape are they in now? It’s no different in journalism. A quick google search […]

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