Tag Archives: beef demand

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Hot topics, On the road
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ROI felt more than measured

“You da best mom in da whoooooole wurrrld!” My two-year old utters that phrase and her bubbly grin and a stubby ponytail remind me that she’s getting older every day. It makes me want to make that statement true. I want to be a better mama each day, but only have a finite amount of time […]

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Rob Fraley for blog
Hot topics, On the road
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Buzz words still tell the stories

Adding value. Consumer confidence. Growing demand. Those are popular (and thus often overused) phrases, but they are central to what we do here at CAB. But it’s not just us. During the Cattle Industry Convention and Trade Show last week, we heard those same themes in many sessions and individual conversations. It turns out that […]

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A slice of prime rib (ribeye) as the finished product, ready for consumption!
Hot topics, Uncategorized
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Every number has a story: $4.52

Turkey or ham. Turkey or ham. Turkey or ham. If 30% of consumers consider beef roast as “appropriate for a holiday meal” (according to recent polling), why in a family of beef producers do I have turkey and ham at every holiday gathering?! The likely answer is tradition. Although there’s a bright spot (and perhaps opportunity?) […]

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John with ECC group smaller
Hot topics
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Every number has a story: 105

As a senior at the University of Nebraska- Lincoln, I’ve sat through countless PowerPoint lectures during my college career. And let me tell you, it can get old. But learning isn’t about sitting in the classroom anymore…..or just for students either. Enter the Certified Angus Beef ® brand Education and Culinary Center, which opened at the Wooster, […]

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Scott Jillian
Hot topics, Research, The Meat Market
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Every number has a story: -2.26

You might say it’s an even number, divisible by 2. But what relevance can we find in -2.26, a negative carried out to two decimal places? You’d never guess it unless you just read the article, but that’s the estimated “own-price elasticity” of the Certified Angus Beef ® brand. Still, that does not clarify it much […]

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