Tag Archives: beef prices

BruceLongo feature
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Nice to Meat Ya: Bruce Longo

People ask Bruce Longo all the time, “How did you get from selling wheel chairs for a living, to reporting the price of a PISMO?” OK, that won’t make sense for a few lines here, but stay with me. These days, Bruce has a lot to do with the price of a PISMO and everything […]

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Cattle Industry Convention sets mood

It’s the difference in heading to the salebarn with a trailer-load of calves the day prices shoot up versus the long, trek up that same highway with mature cows that would have stayed put…if only it had rained. When the weather warms, the grass greens up and all your critters have arrived safely; when you get a new tractor for feeding or […]

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Selling an experience

Coffee may be a staple at cattlemen’s meetings, but when Mark’s on the program, it’s often also in the presentation. Say what? Coffee, like beef, is a commodity product. And yet, branding is everything. Think about it — at the most basic level, you’ve got the commodity product: coffee grounds. But then you’ve got Folgers, […]

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Cattle on feed, friend or foe?

The headline read, “Cattle on feed friendly.” Of course, that’s if you’re sitting on the cattlemen’s side of the fence. The most recent Cattle on Feed report showed 8% fewer cattle than Oct. 1, 2012. There is fundamental support for fed cattle prices staying high or maybe even going higher in the future. Now, if […]

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Challenges aside, good news plentiful

At a recent meeting of the 21st Century Beef Club, Mark gave an update on the brand to leaders from all segments of the industry in Dallas. During this informal gathering, he shared lots of good news and spoke to some of the challenges we face as we promote the best beef on the planet. […]

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