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Beef’s a trip day 30: Be part of the team

Two calves stand side-by-side. Perhaps they came from the same bulls, perhaps two different sires. Upon sale, they might go to the same destination. Maybe one will be in a lighter sort, headed for a backgrounder while another heads right to the feedyard.

When those same animals hit the packing plant, one might make Certified Angus Beef (R) brand, the other Select.
There are people who analyzed these calves when they were just a hope of what could be. They matched up pedigrees and made their bets. There were people who checked their mamas during calving and saw to it they had their vaccinations. Then cowboys checked that they settled into the feedyard. And so on. Truckers delivered them, their feed, and the beef on the other side of the equation.

I once heard someone say that hitting CAB or Prime is like a lifetime achievement award for cattle, but I’d extend that to say it’s like that sportsmanship award they gave at the end of high school ball tournaments. That high-quality beef carcass is the result of teamwork all along.

From there it’s more of that skill, knowledge and effort that moves the beef, that creates demand and keeps customers coming back, here and afar.

The end results? Smiles. A healthy, satisfying dinner. Big moments celebrated or a way to add some pizzazz to an ordinary evening.

Who doesn’t want to be part of that team?

As a producer, you can’t “join CAB,” but we invite you to join in our mission of adding value to Angus cattle. Registered breeders can include a focus on marbling in their selection. They can become a CAB licensee for a day, and help educate their customers about our brand and our commercial DNA tool (GeneMax).

As a rancher, every management and genetic decision you make could lead your cattle closer or farther away from the goal: making CAB or CAB Prime in the packing plant. From early weaning to keeping calves healthy, research tells us small changes can add up to big dollars. Packers have paid more than $350 million in extra grid premiums for CAB.

Those who aim high can’t imagine settling for average. They set goals, such as developing progeny that gain faster and at less cost than poorer quality cattle, all while hitting the target.

Cattle producers who aim high see a network of dozens of licensed CAB feedlots spanning the United States, managed by professionals who know how to get the most out of top-quality Angus genetics, and who want to build relationships with Angus producers. They see many of these feedlot managers offering to partner on as few as 50 or as many as 5,000 head, or even helping to get individual information back without retained ownership.

But no fear: farmers and ranchers who sell at weaning can also embrace this focus. Either working with a buyer or a feedlot to get carcass data back is the first step. Then that information is used for selection and culling, achieving more uniform and consistently top-notch groups of calves.

Being part of this team means sharing information and working together. It’s listening to folks on the “other side” of the business and responding to their needs.

We know it works. We know it adds value to no matter who the buyer is, because those on the receiving end know the value.

Need proof? Cook up some CAB for supper tonight.

Thanks for coming along on this trip with us. We fit several years into 30 days, but if you want more details on any of the segments, we’d be happy to hunt them down. (After a day or two of rest that is!)

May your bottom line be filled with black ink,


Day 1: Starting at day one

Day 2: Who are these people?

Day 3: Stockholders

Day 4: The cowherd’s purpose

Day 5: Deciding to care

Day 6: Quality focus doesn’t have to skip the middleman

Day 7: Stocking for quality

Day 8: SOLD!

Day 9: What have you done today?

Day 10: Working together to make ‘em better

Day 11: Keep on truckin’

Day 12: Packers want quality

Day 13: The target

Day 14: Packers up close & personal

Day 15: It’s not all about the beef

Day 16: Further processors

Day 17: From here to there–and a lot more

Day 18: He’s on your team

Day 19: Beyond prices, grocery stores uncovered

Day 20: Getting quality in the carts

Day 21: When numbers are down, busy is good

Day 22: Grab hands, give thanks

Day 23: Beef Insurance

Day 24: What chefs want

Day 25: By land, sea, or sky

Day 26: Quality fans across the globe

Day 27: On the taste bud trail

Day 28: Five facts about beef nutrition

Day 29: The boss

PS—Did you read along at “30 days on a Prairie Farm”? Holly Spanlger has a full list of all of those joined us in this month-long blogging adventure.

blackinkmiranda Visit Website
I love God, my kids, my hubby, rural life, agriculture and working for CAB. I’m officially the director of producer communications, which basically means I get to learn from lots of smart people and pass that information along to lots of other smart people: you. I’m so lucky to work with cattle producers and other folks in this great industry. (Oh, and one more job perk? I get to eat lots of really yummy beef.)
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