On the ranch, On the road

Words two live by

Twin brothers share their wisdom on ranching in the Texas Panhandle

“That was probably it,” my gut tells me as I drive past a charming farm house lining a dirt road on the outskirts of Spearman, Texas. I dial the first 8-0-6 number in my recent call list, not sure which brother will be on the other end of the line. It was Chance, who was traveling up from Pampa, Texas, with wife Erica and kids Maddox, Bristol, and Cayler. Sure enough, his twin Collin had already told him they had seen me drive by.

Moments later I am greeted with a gracious hello and hot cup of coffee from Collin and Lacee Bowers. Their sons Casen and Crüe peer up at me below the brims of their cowboy hats and murmur a shy hello. Chance and Collin’s older brother Chandler, his wife Jenna, and daughters Anleigh and Hadleigh arrive soon after.

We venture 20 minutes down the road to the family’s X Cross X ranch – on their mom’s side – where Collin oversees heifer development and farms wheat. The three brothers run a complementing ranching and farming operation of commercial Angus cattle, wheat, corn, cotton and milo. Chandler and Chance manage operations in Pampa, with Chandler heading the farming and Chance the cow-calf aspect.


Grandparents Joel and Joyce Lackey still live on the Hansford County ranch that has been in the family for four generations.

After photos and a tour of the ranch, we head back to Collin’s house for the ‘official’ with him and Chance. I ask them to describe a week in the life.

“It depends,” is the immediate answer, followed by a chorus of laughter. “Every question can be answered as, ‘it depends.’” No two weeks are the same, as the unpredictable Texas Panhandle climate sees extreme temperatures on both ends of the spectrum. Plans are never permanent, yet planning is still a necessity.

“You can’t live day to day in this operation,” Chance and Collin agree. “You have to be looking ahead of what you’re doing. Not just a week ahead, but months, even years, ahead.”

“Everything is seasonal,” explains Collin. Getting ready to cut corn, plant wheat, wean calves. “It’s always preparation, always a ‘be ready to do this.’”


Chance, Chandler and Collin run more than 1,200 head of commercial Angus cattle, which includes 200 or more replacement heifers.

Long-term planning is essential to building a strong replacement heifer herd. It starts with a great bull, paying particular attention to low birth weight and calving ease EPDs (expected progeny differences). However, selecting the right females is where the money is.

“We keep the heifers that stick with AI or breed with a cleanup bull the first 30 days,” says Chance. “That way you keep fertility in your herd. That’s huge for marketing our calves. We can get a set of calves that are within 10 days of each other. When we go to sell them, they’re all going to weigh the same.”


The brothers’ home-raised cattle grade around 90% to 95% Choice and better than 40% Certified Angus Beef brand.

Farming is vital to sustaining the operation. When either the cattle or crop market falls, the other is usually able to balance the books. Wheat also enhances the cattle operation; one of this year’s goals is to feed steers and cull heifers all the way through to the feedlot.

“We try to get everything on wheat,” says Collin. “It’s a great way to get them up to that feeder weight.”

“The cost of gain on wheat depends on the year,” says Chance. “The bigger we can get [steers] into the [feedlot], it’s going to be a happy medium.”

Yet there is a component of business planning that does not pertain to cattle and crops.

“The hardest part is the generational deal,” says Collin. “The first one builds it, the second enjoys it, and the third one loses it, is how that usually goes.”

But, “We’re fourth and fifth generation…and we’re not only keeping it together, we have expanded it,” says Chance. “Everything’s everyone’s in our family. It’s a family partnership.”


To the Bowers crew the family’s X Cross X is more than just a brand. It represents their commitment to the family operation.

The brothers have already started to instill in their kids the lessons passed down through all generations of the Bowers and Lackey families.

“You’ve got to educate your kids so they know what they’ve got. And how to handle keeping it going,” says Chance. “We’re where we are today because our dad drilled that responsibility into our heads.”

“And work ethic,” reminds Collin.

Time, and a proven family track record of preparing the next generation for responsibility. As we bid our farewells and I head out the driveway, I can’t help but feel proud of the Bowers family. Their enduring spirit has sustained through the Depression, the Dust Bowl, and countless droughts. It is truly an impressive story, and one I am grateful to share.

May your day be bright and your smile brighter,


A native Californian turned proud Texan, Diane is a lover of traveling, hunting, hiking, piano playing, and prank wars. She is thankful for her wine country roots, but has found her place with the happy and polite people of West Texas. She is currently attending Texas Tech University pursuing her master's degree in agricultural communications, and is interning with CAB during Fall 2017. The most important thing to know about Diane is she is always laughing - don't ask her why, because she doesn't know.
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  • Mary Ellen Kirkland

    So proud if this family.
    From a neighbor of the Lackey branch in Spearman.

  • Reply

    What a great article about a great Texas Panhandle family! Charles Bowers and I grew up together and I’ve watched lot’s of changes with the Bower’s operation since the late 1960’s and it just keeps getting stronger, bigger, & smarter. Great job my friend.
    Kris Botkin, Midland, TX

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