On the ranch, On the road

Dreamers and doers

Voran family knows wishing wells run dry

If you could have one wish, any wish, what would it be? More resources, greater assets, the best genetics or something else?

My recent time back in Kansas reminded me that everyone works with what they have. It’s fun to dream, but at the end of the day some factors won’t change overnight. Progress requires hard work, focused decisions and effective management.

Take, for instance, the Voran family near Kingman, Kan. Today, they make better breeding decisions and repeatedly finish with higher carcass merit using collected data.

Carol Voran was not involved in 4-H or FFA. Her formal education was to be an educator. Her husband, Dale, has emphasis with crops, not cattle. “So we basically came from zero,” Carol says.

When I hung a right onto their rural dirt road, their operation’s story was yet a mystery to me. I knew little more than what contest awards they won at Beef Empire Days in recent years, and that they had been recommended by neighbor and seedstock producer Gordon Stucky. As I sat with Carol and Dale in their kitchen, they told their tale.


Carol and Dale Voran rank traits for easy handling high on their list.

After starting a small cattle herd, they took a risk. Carol describes herself as the eternal optimist and Dale her eternal pessimist. They weighed both sides of the risk and decided to retain ownership of their cattle through the feedyard. Now they’ve seen results, collected data and made changes, continuing to build up their dreams.

There are days where a slower pace sounds appealing, but Carol says, “There’s trade-offs everywhere.”

“Wheat pasture may be cheap,” she says. “But I’ve been told time and time again that if they’re out on wheat pasture, it probably will reduce their ability to grade. So there’s trade-offs any way that you look at it.”

They’ve stood their ground and found ways to not compromise much on quality and still make a profit. And it’s taken time and their fair share of mistakes, they admit.


Carol Voran held other jobs prior to raising cattle, to include teaching school.

So what are their greatest tools for maintaining progress in the herd? They say a notebook and a pencil — low input recordkeeping tools. Excel might be tossed in as well.

Diligence over time pays into their operation. Of course, there are many other critical tools they use, but they say it’s important to not discount the basics. They still very much value time spent studying EPDs (expected progeny differences) and regularly reading articles about management or industry news. All contributed to where they stand today.

“I want to encourage other cow-calf operators to follow their cattle all the way and take advantage of the good practices that they’ve been implementing all along,” Carol says. “It’s possible.”

In review, dream a dream, but then go find the load-bearing factors in your operation — genetics, record keeping and feeding probably. Then strengthen them. Think about Carol’s advice. Producers who dot their i’s and cross their t’s can use a little to improve a lot, because no wish could replace the foundations of success with cattle.

For now, with a drought in the heartland, these ranchers will only wish for rain. They already know wishing won’t cover the rest.

Doing my best by beef,


Watch for more about the Voran family in future editions of the Angus Journal and Angus Beef Bulletin


Sarah Moyer interns at the headquarters office in Wooster, Ohio. The senior in ag communications at Kansas State University aims to improve her writing by sharing stories of high-quality beef producers, as they work to improve their herds.

Ride along with the Certified Angus Beef supply development team as we work to help cattlemen put more black ink in their record books with cattle management news, tips and ideas to profitably improve quality. CAB is a nonprofit subsidiary of the American Angus Association. It was founded in 1978 as the first fresh beef brand based on specifications, and remains the largest in the world. We spend every day working with cattlemen and women across the country to help them better supply the CAB brand with high-quality beef. Join us for a view from many a pickups' passenger seat.
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