Author Archives: blackinksteve

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A dreamer, lucky enough to see some come true. Rooted in these Kansas hills, I married schoolmate Anne, hunter, fisher, cook, mom, teacher and coach, fellow K-Stater. We make homemade wine and better Angus calves each year. Two daughters are grown now, the eldest in Ireland. Unique son a teacher, too; we’re legal guardians now. Introspective, I love words (pictures, too); trying to avoid groaners, but puns are intended. Obscure Reference Man who likes historical ballads. Well, most music except – pardon my gap – rap. Since 1998, Director of Industry Information for CAB; now Senior Editor, Producer Communications. And so help me, I care.
On Target, On the ranch, The Purpose Driven Herd

Targeting the brand for fun and profit

Winter is coming, but we’ll be ready. The longer hours by the fire will come in handy for planning a great 2018 for our purpose-driven herd, too. That includes breeding and culling toward the ideal, and targeting the brand, as the logo above suggests.

hfrs at zeroI’m proud to associate with the logo because it is “aspirational” for the herd. I will select and manage them to keep getting better and better at hitting the target and profitably supplying the brand.


That almost sounds like a pledge, and I guess it is one I make to myself.

My commercial Angus cows are every bit as important to me as the registered Angus bulls I use, and that is why I stay with the most predictable sires in the world.(2) licks

When I look for bulls, I dig deep into their expected progeny differences (EPDs) as well as the American Angus Association’s Dollar Value ($V) Index suite. And yet, I find it helpful to see this logo in sale catalogs or online, placed next to bulls that meet Certified Angus Beef ® (CAB®) brand Best Practices Manual recommendations.

There are so many bulls, proven and high-accuracy for artificial insemination (AI) or their sons available to buy as herd bull prospects. The large volume on offer is a good thing. There’s something for everyone, and bulls to fill specific needs when fine-tuning a herd. I’ve bought some of those, too, but I don’t want to give up anything in terms of carcass potential.

That’s why it’s helpful for me to see a quick reference, that familiar Targeting the Brand mark to point out which bulls I will consider using or buying.

Within that subset, I can dial down to exactly what I’m looking to buy: the “best” bull for my needs, along with a second or third choice in case I have the chance to buy more than one or if everybody has the same favorites. In the AI catalogs, seeing the mark serves a similar purpose in drawing my attention to sires I will consider, checking all other EPDs and $V numbers of course.bull calf nursing

I’m not a registered breeder, but if you are, there are new incentives for you to use the Targeting the Brand logo, like a $250 gift certificate for Black Hide Collection™ merchandise from CAB. But the real motivator should be knowing that you’re giving your commercial customers a guide they may be looking for.IMG_1913

There are only a few months in the year when I’m not thinking about what bull or bulls to use next, but fall and winter are certainly prime time for those decisions here.

May we all find just what we’re looking for on our wish lists as we keep building tomorrow together.



P.S. For more information on the Targeting the Brand incentive program, visit

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On the ranch, The Purpose Driven Herd

Turning point

When I signed on with this brand in 1998, the world was just waking up to it as some kind of overnight success, more than 20 years in the making.

I had black cows as a sideline to my profession as editor of Beef Today, and knew CAB was spoken as the three letters rather than a taxi-like word, but I did not know how it worked. A month before creation of the job I would hold for almost 19 years, I was not a big fan.

Over a September lunch with Larry Corah at Carlos O’Kelly’s, I learned enough to win me over. A month later, I was in the wave of new fans, and brimming with ideas to gain more active participants in this hot concept. To turn a 1996 movie quote, I would “show them the money,” how to make more with higher quality.

The words should make a lasting impression on people who raise beef cattle. That was my goal: to make their commercial herds more profitable by producing better beef each year. My practical experience was as a part-time cattleman with 100 mostly black cows. The people I wrote for (not the editors, the readers) mostly had much more experience, so I never saw the mission as promotion or trying to tell anyone else what to do.

SS Doin' Work

I’ve reported the stories of hundreds of producers across the country, and have learned from each stop.

We had time. I would find examples of successful Angus producers to share their stories about turning to Angus genetics, and their realization that they needed to include carcass traits. I wrote a column about how little a black hide means, what a poor goal average is, what a loaded word it is to say somebody is “chasing” carcass traits.

True believers launched CAB in 1978 and carried it to the point where 85% of fed cattle went to licensed packing plants. Only about 17% of black cattle qualified for the first 30 years.

It was owned by Angus producers, but few realized it in ’98. Like me the year before, they only knew CAB promoted Angus beef and had some kind of deal with USDA to identify cattle. Some grumbled it wasn’t “Angus” enough and hoped it wasn’t wasting their dues.

Common ground was my advantage as a communicator. I knew what it was like to see my black calves top the market, but the new job led me to take a new step. Our family weaned calves for 45 days and fed steers with one of the new CAB Feedlot Partners.

Six months later, I learned mine were only 10% CAB and 10% Standards, the rest split between Choice and Select. Stevecattleman4680Selling those on a grid paid much less than the previous year’s unweaned market-toppers. I would spend the rest of my professional career sharing the experience of others who moved up from that level to 50%, 70%, even 90% CAB and Prime as my own herd approached those levels.

This July 1 marked a turning point as I stepped back from my post as Director of Industry Information for the Certified Angus Beef ® brand.

And since we’ve changed the division name to Producer Communications, we joke that I am the only I.I. director CAB ever had. But the evolved division is in seriously good hands with my colleague of 11 years, Miranda Reiman serving as director of a team that now includes specialists Laura Conaway in Florida and Nicole Lane Erceg in our Ohio office, both former interns. There are some great freelance contractors as well, and I work with all of them as Senior Editor, though no longer full time.

family xmas

My family: wife Anne, our son, two daughters and their husbands, and two grandsons.

This is a step down a long path to retirement as I devote more time to family and the Angus cow herd, but I’ll remain part of this CAB team for several more years. And I will never stop being part of the CAB family.

I weaned calves last weekend, so transitions are on my mind. I set the calves up for success as I have our team in Producer Communications. I’m confident they will do well as they head off on their own. It’s fun to see how far this “herd” has come from the early years.

Steve on TV

Social media, video news–that was unknown territory for us several years ago. Now, it’s just one more way we reach the masses.

It’s fun to see all the stuff we’re working on now that we wouldn’t have dreamed about then, before we knew about Facebook, Twitter and Instagram, before we imagined a weekly video news release to support our informational mission. It’s fun to see our 16,000 partners around the world selling more than a billion pounds each year, and a dozen consecutive record years. We’re on track, thanks to the professional cattle producers who identify with our mission.

Let’s keep building tomorrow together,


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calving season sil
On the ranch, The Purpose Driven Herd

It’s all good

I love calving season each year, but this one will be hard to beat. I used to do this in the winter on my northeast Kansas farm, starting in February. With heifers due on pasture leases the first of May, we couldn’t wait too long for synchronized artificial insemination (AI) early that month.

There’s been no change in breeding date over the last 20 years, but winter here has retreated. This year, the short month was so mild we didn’t exaggerate to call it spring calving. As one result, we calved the first quarter of our herd a month before the first day of spring with no losses till this morning. We went to 39/40 when a bull calf came backwards to a mature cow and unfortunately inhaled fluids; the streak had to end, but so far the weather is holding.

Our calves should be the healthiest ever. Each has been up and nursing within minutes, getting a full dose of immunizing colostrum and then dozing in comfort.

bull calf nursing

Twenty years ago, we wanted more male calves because we could sell more pounds. Now we have the data to know this #583 steer calf had a sibling that not only gained well but qualified for the Certified Angus Beef(R) brand.

I have to think back 36 years to my first calving season here with a couple dozen registered Continental cows. Winter was an obvious challenge in February and March, and even mature cows could have problems.

We watched them all, helping when necessary and couldn’t wait to see each new calf as soon as possible. Did I want “a boy or a girl?” It didn’t matter then because one could become a sale bull and the other could build the herd.

I didn’t know how much culling and “wholesale herd changing” lay ahead, mostly in search of calving ease and lower-input cows. As the cattle cycle turned and the family grew, we were running a random-quality, mostly black herd. I wanted male calves because steers weighed more and brought more money per pound.

With the start of AI in this commercial herd – first heifers and then the better half of cows 15 years ago – I always felt more elation from early-born heifers than bulls that would become steers on day one. I learned from the steers though, as their gain and carcass data came back to sire groups, cows and keep-or-cull decisions.

The whole idea behind AI was faster genetic improvement, so heifer calves were the most welcome. There were exceptions of course. Some bred heifers were kept only to see if a very docile sire could tame some of the too-hot maternal fire in otherwise productive cow families.

For the last 15 years, we lit up a little brighter when AI-sired calves were heifers, like Miss 664, with 3 generations of AI. Now we have enough great cows to just enjoy each one as it comes.

For the last 15 years, we lit up a little brighter when AI-sired calves were heifers, like Miss 664, with 3 generations of AI. Now we have enough great cows to just enjoy each one as it comes.

Sometimes it worked, and sometimes it didn’t. After all this time, we are finally ending those trials and no longer giving the chance to scions of questionable disposition lines.

It’s a good feeling to get disposition more nearly under control.

There are still a few proddy old cows, some that could win an Oscar for attempted assault, but given a decade of chances, they have always stopped short of trying to hurt anyone tagging their calves. There are a few that grow suspicious as they get old and become too smart to fall for the traps management requires. If they have to be escorted in as singles, they’ll have to leave the farm.

For the most part, when docility is even and adequate, I can be just as happy to have a steer for the feedlot and premium beef production as to raise a potential replacement heifer backed by the decades of focus and culling toward an ideal.

Since calf sex is still random here, that brings peace of mind.

Let’s keep building tomorrow together!


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Chuck and Judy Backus accept the 2016 CAB Progressive Partner Award Sept. 24 in Tucson. With CAB Supply Development Director Justin Sexten, left, and President John Stika, right.
Award/contest winners, Following the Calves, On Target, On the ranch

Progressive quality

I first “met” Chuck Backus in the early 2000s. It was before we had a blog so we used the email list then called BLACK-INK. I still have the exchanges but of course can’t find them… Anyway (as he and I both say a lot) the retired Arizona State University provost with a 40,000-acre ranch wanted to convert his desert-based herd to high-quality, high-percentage Angus.

Few believed he could do that, even before we saw how tough the environment is. “It’s 22 square miles of rocks, cactus and mountains that we call pastures, but we have animals that do well in these conditions,” he says, noting the frequent day-long rides to monitor that.


Chuck often hosts groups for educational presentations on the Quarter Circle U.

We all admired the drive. By the time Angus Media President Eric Grant and I stopped in to capture his story in 2013, nobody could doubt the success. But Chuck wasn’t done, still isn’t.

A couple of days ago, capping off a year of cooperation in our Following the Calves series, Chuck and Judy, his wife and partner of 59 years, accepted one of the highest honors from the Certified Angus Beef brand: Progressive Partner. Click that link to read all about it.

Their Quarter Circle U Ranch near Apache Junction is the home of highly focused and applied innovation. They keep their eyes on a vision of ideal cattle, using science and technology to keep getting better each year. As a benchmark 10 years ago, the first load of ranch calves finished in Texas made 50% low Choice but only one made CAB, and by 1% of a marbling score.

In March, we wrote about the steers he sent to Oklahoma, promising a report later: well, 95.4% of them qualified for CAB, and most of them Prime.

That seems hard to beat, but the moving target now includes much greater efficiency. I’m sure there’s going to be more to write about and learn from on the Quarter Circle U.

The Quarter Circle U has been 100% solar only for several decades.

The Quarter Circle U has been 100% solar only for several decades.

At the CAB Annual Conference in Tucson this past weekend, the 650 other partners from around the world applauded Chuck’s video comments.

“Ranching relates the person in all of our complexity to the real world, animal and earth kingdom that we live in. We have come from a million years of gathering tribes to farmers and sustaining communities and civilization.”

Though evolution has distanced humans from their food suppliers, he aims to close the gap.

At the end of the day, I enjoyed refreshments with Chuck, Judy and manager Dean Harris in 2013.

At the end of the day, I enjoyed refreshments with Chuck, Judy and manager Dean Harris in 2013.

“I have a personal drive to leave the world a little better than I found it. Ranching combines improving mother earth with the quality of the products that come from it. That quality is much better, either because of my direct contribution or setting an example that others could use to pursue goals.”

We call that a progressive attitude from a friend of the brand, the planet and everything on it.

Let’s keep building tomorrow together!


PS–That opening shot shows Chuck and Judy Backus accepting the 2016 CAB Progressive Partner Award Sept. 24 in Tucson, with CAB Supply Development Director Justin Sexten, left, and President John Stika, right.


Catch up on Chuck’s whole story with these posts:

Our “Following the Calves” series also takes you to Florida and Nebraska in these installments:

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On the ranch, On the road

High quality is the BIG picture

Pulling into the expansive yard at the 80,000-head-capacity Poky Feeders south of Scott City, Kan., a few months ago, I wondered how a giant feedyard like this can be famous for high-quality beef. Clearly, this was not the image of family farming cultivated by mainstream media.

But it didn’t take more than a few minutes with manager Joe Morgan (or later with his son, Grant) to realize it’s all about people and a shared vision of doing things right from start to finish.

pokysmilesYou feel a kinship when you hear their story. First of all, the Poky name comes from an endearing nickname for Pocahontas, Iowa. Founding partners are from the Hawkeye State. Morgan, too.

Then it turns out Morgan and friends were a driving force in founding U.S. Premium Beef in the 1990s, because they wanted to find a way to reward higher quality in customer cattle.

pokyridersNot surprisingly, the Poky crew developed a knack for getting high-quality cattle in the pens. They spent more than 30 years building a people-focused business and cultivating relationships with hundreds of like-minded families in a dozen states.

Most people don’t think of a huge feedyard being a family business, but Grant Morgan started doing odd jobs around the yard his dad managed when he was just eight years old. Ten years later, he saw a degree in airline science from the Salina, Kan., campus of Kansas State University as an escape.

But agriculture kept calling him back. Rather than American Airlines or United, he worked in Denver for ag data company IMI Global for years before returning to the feedyard in 2008.

Now an heir apparent to manage the enterprise that includes leases and partnerships from Oklahoma to Montana, Grant recalls the disconnect he saw in Denver friends a few years ago. Friends who did not believe “big agriculture” could really care for animals.pokytrucks

“I always told them to come out on Sundays, Thanksgiving, Christmas and New Year’s, when we’re all out here feeding the cattle,” Grant says. “Most people don’t hear our story properly, they don’t know only 5 or 6% of our cattle are ever treated with an antibiotic, or that we have our consulting veterinarian out here every week for a full day.”

pokybizTalk to Joe, who devoted his career to building a big company that cares about people and quality. Talk to his son, who’s committed to carrying on a family tradition. If you listen, you can’t help but see it’s a good thing these folks have cast a wide net to include many thousands of cattle from across the country into a common vision and commitment to excellence.

Let’s keep building tomorrow together!


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