Category : Hot topics

Certified Angus Beef corporate office
Hot topics
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What happens in Wooster?

It’s a question we hear often, “So what DO y’all do up there in Wooster?” Anyone on our team is proud to answer, but it’s not something that’s easily summed up in a few words. In fact, it’s something we all could write, talk, tweet about, photograph and capture on video for years. We have […]

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Hot topics
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The beef industry: a survival guide

I’ve often wished for a guidebook – a map to carefully lead me around life’s potholes and avoid the dead ends altogether. But you and I both know it doesn’t work like that. Faith requires a bit of stepping out, sometimes lunging to get to the good stuff – the reward far greater than the […]

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Hot topics, On the ranch
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Call the cattle ‘Hoover’

We were sitting in her parked truck, next to the old house where her grandfather was raised, cattle to our left and behind us. “Just call the cattle ‘Hoover’,” Landi Livingston said matter-of-factly. It was one of the first times I went with an angle. Writers, we all have our own [arguably odd] methods of […]

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Hot topics
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An Olympic throwback

Surprises – who doesn’t love ’em? I’m thinking flowers, an upward swing in the market, a calf crop from a new bull that turned out even better than anticipated – these are the things that put a little pep in your step. I’ve been watching the Olympics as of late (because who hasn’t?) and it […]

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Hot topics
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More than a logo

I wasn’t around for the first pound sold. A decade away from walking this earth, October 18, 1978 came and went. I try to think back to when I first learned what the Certified Angus Beef ® brand was, where and how I came to know the meaning behind those words and iconic logo. Maybe […]

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