Category : Mythbusters

Mythbusters
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Not forced to love it

Perhaps you’ll notice a new level of excellence in my writing or be able to sense that I’m less stressed thanks to my recent professional training at the Agriculture Media Summit in Albuquerque, New Mexico last week. But when more than 500 professional in the ag communications business get together, you can bet there’s a […]

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Mythbusters
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What not to ring Marilyn about

Marilyn likes to stay under-the-radar, out of the limelight, but behind the scenes….she makes a lot of things happen. Right now the Feeding Quality Forum registration is in full-swing and if you’ve got questions, Marilyn’s your gal. If you need Best Practices Manuals to give out at a meeting or you want to know how […]

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Mythbusters
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Be specific

Is it really breed specific? Sometimes I answer a CAB question with, “Let me ask the scientists.” That’s what happened last week when some Twitter followers asked questions about using our DNA test on other breeds. I knew that it is specifically for high-percentage Angus cattle, but I couldn’t exactly say why. I promised those […]

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Mythbusters
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Hidden sickness, hidden cost

The droopy ears, the hanging head, the cough. Yeah, you know what a sick calf looks like. They’re easy to spot….except the ones that aren’t. There are times you wonder, “Is he moving a little slow today? Nah, I guess not.” Think about that runny nose when you debated if you should treat the calf. […]

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Mythbusters
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Beef prices & my paycheck

Easy ways to make conversation with anybody in agriculture: 1-Talk weather. 2-Talk prices. It seems everybody knows those rules, so when I’m traveling and visit with fellow ag business folks the conversation usually starts out on one of those two notes. Recently upon learning I worked for Certified Angus Beef, a guy said, “Huh, so are […]

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