Category : Research

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Hot topics, Research
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Reproduction matters, Part I

It’s really hard to raise a high-quality calf if the cow doesn’t get pregnant in the first place. A few weeks ago I attended the two-day Applied Reproductive Strategies in Beef Cattle (ARSBC) Symposium, held this year at Oklahoma State University. I’ve been to ARSBC before and always find the combination of research and real-world […]

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Hot topics, Research
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Beating them at their own game

We hear it in beef cattle meetings all the time: What are we going to do about the chicken nugget? But it’s not just the nugget. You could easily substitute rotisserie chicken, sausage biscuits and a lot of other non-beef ready-to-cook or ready-to-eat items for the searching question. Erin Mohler, CAB marketing specialist who works with our value-added […]

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Hot topics, Research
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Making a case for creative marketing

A couple years ago we invited you to “Market at weaning like a feeder at finishing.” And as we’ve been updating some of our Black Ink Basics Tech Sheets with current numbers, we’re still convinced that’s a good idea. (Side note: If you love data, you’ll have a ball checking out the whole tech sheet […]

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On Target, On the ranch, On the road, Research
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Adding Angus by scientific method

Chuck Backus is one of my heroes. This Arizona rancher is a PhD nuclear engineer who began in the 1960s working with Westinghouse on NASA’s manned mission to Mars. His grandfather lived nearly a century in West Virginia with no utilities and nothing but actual horsepower. . . ANYWAY, as Chuck would say to get […]

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Hot topics, Research
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Dr. Corah LIVE!

It was my senior year at South Dakota State University and I was in Dick Pruitt’s beef production class. Walking in to the Animal Science complex that morning, Dr. Pruitt said, “Hey, you should stick around to meet our speaker after class. Sometimes his company looks for freelance writers.” Paying my own way through college, […]

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