The Purpose Driven Herd
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Keepers & flex cows

Hey fellow seekers, What if you suddenly got word that there’d be room for you to run 25% more cows this year? It would probably be all about inventory, anything that would count as a cow. So it was for me when I was in that position several years ago. Cows that should have been culled, […]

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Mythbusters
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A new tradition: Mythbuster Monday

When I was hired by CAB in 2006, I was stoked. I was finishing my senior year of college and like the typical fresh-faced grad, I knew it all. I knew I was joining an enthusiastic team that promoted the world’s largest brand of beef. I knew they were going to pay me to do […]

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Hot topics
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Sharing the good news about beef nutrition

Sometime between Christmas in Nebraska and a new year’s wedding in Wyoming, I read a bunch of rumblings online about new nutritional labeling guidelines in the meat indsutry. I skimmed, but there’s only so much information a girl can take in while in vacation mode. When I finally got back to Ohio last week, I […]

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On the ranch
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Island vacation= cattle quandries in a new light

In previous posts to this Black Ink blog, there have been mentions of this Miranda gal. Perhaps a few readers are wondering, does she EVER work? Why hasn’t she made a peep yet? Well, I am Miranda and I’m here to tell you that I do indeed work and keeping quiet isn’t my strong suit. […]

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Hot topics
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We’re all in this together… right?

…right! Getting the cattle industry and the beef business together. Working out here in the Wooster, Ohio office sure gives a girl from the cattle industry a better view of the beef business. Most use those terms interchangeably, but I see it different. You see, the cattle industry — the one I grew up in at […]

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