Tag Archives: beef demand

21st Century Beef Group
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The 1st grade approach

Show and tell with the 21st Century Beef Club

Remember when you were six? Being chosen for “show and tell” was a big deal. My elementary-age kids have brought their class everything from Indian beads dug on the family ranch to a misshapen egg their chicken laid. A newborn baby sister has even made a school appearance once or twice. As they selected items, […]

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Certified Angus Beef corporate office
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What happens in Wooster?

It’s a question we hear often, “So what DO y’all do up there in Wooster?” Anyone on our team is proud to answer, but it’s not something that’s easily summed up in a few words. In fact, it’s something we all could write, talk, tweet about, photograph and capture on video for years. We have […]

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Hot topics, On the road
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ROI felt more than measured

“You da best mom in da whoooooole wurrrld!” My two-year old utters that phrase and her bubbly grin and a stubby ponytail remind me that she’s getting older every day. It makes me want to make that statement true. I want to be a better mama each day, but only have a finite amount of time […]

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Rob Fraley for blog
Hot topics, On the road
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Buzz words still tell the stories

Adding value. Consumer confidence. Growing demand. Those are popular (and thus often overused) phrases, but they are central to what we do here at CAB. But it’s not just us. During the Cattle Industry Convention and Trade Show last week, we heard those same themes in many sessions and individual conversations. It turns out that […]

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A slice of prime rib (ribeye) as the finished product, ready for consumption!
Hot topics, Uncategorized
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Every number has a story: $4.52

Turkey or ham. Turkey or ham. Turkey or ham. If 30% of consumers consider beef roast as “appropriate for a holiday meal” (according to recent polling), why in a family of beef producers do I have turkey and ham at every holiday gathering?! The likely answer is tradition. Although there’s a bright spot (and perhaps opportunity?) […]

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